Stranded at Home by the Polar Vortex? Univision’s Morning Show, “Despierta America,” Advises Downloading MFour’s Surveys On The Go® Consumer Research App to Earn Cash from Home

IRVINE, Calif.–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#adliftlt;/agt;–MFour, the leader in mobile market research, announces its industry
leading mobile survey app, Surveys On The Go®, was featured
Jan. 31 on Univision’s “¡Despierta América!” morning show as a top app
to earn cash from home. Lifestyle reporter Erick Cuesta presented
Surveys On The Go® as a great idea for making the most of
being snowed in while the Polar Vortex keeps much of the U.S. in the
deep freeze.

“No dejes que tu dinero se congele: apps para hacer un dinerito extra si
estás atrapado en casa por la nieve,” was the segment’s caption – “Don’t
let your money freeze: apps to make a little extra money if you’re stuck
at home by the snow.”

“We’re thrilled to be showcased on the popular award-winning morning
show ‘¡Despierta América!’” said MFour CEO and co-founder Chris St.
Hilaire. “With 2.5 million users of Surveys On The Go® we can
connect leading brands with America’s Spanish-speaking population, which
other research companies consider ‘hard to reach.’”

MFour is a go-to choice for brands and advertisers who need insights
into the preferences, opinions and online and offline buying journeys of
all segments of the American population, including crucial Hispanic

While the market research industry has tagged Hispanics as “hard to
reach” when it comes to participating in consumer surveys, MFour
provides full representation of the U.S. Hispanic population. They
constitute 20% of the validated, first-party consumer panel whose
members use Surveys On The Go®. MFour also captures the
diversity of Hispanic consumers by segmenting them into three
sub-categories: Acculturated (65%), Bicultural (33%) and Unacculturated

Watch the “¡Despierta América!” feature at

For more on Surveys On The Go®, click here.

About MFour Mobile Research, Inc.

MFour is the recognized leader in GPS survey technology, mobile market
research and consumer data. We’re disrupting the $45 billion-dollar
market research industry by combining consumer opinion data obtained
through surveys with observed behavioral data sets such as location,
retail store visit history and consumers’ online behavior and purchases.
By obtaining both survey data and observed behavior data, clients
discover the ‘why’ behind consumers’ decisions. Learn more at


Mike Boehm
Director of Communications
+1 714.754.1234

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